Overview

This Privacy Policy describes how your personal information is collected, used, and shared whenyou visit or make a purchase from www.mitoburn.io (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Site, we gather data about:

• The individual web pages or products you view,
• Websites or search terms that referred you to the Site, and
• How you interact with the Site.

We refer to this automatically collected data as “Device Information.”

Technologies We Use to Collect Device Information:

• Cookies – Data files placed on your device that may include an anonymous unique identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.

• Log Files – Track actions occurring on the Site and collect data such as IP addresses, browser type, internet service provider, referring/exit pages, and timestamps.

• Web Beacons, Tags, and Pixels – Electronic files used to record browsing activity on our Site.

Order Information

When you make a purchase or attempt to do so through the Site, we collect specific details, including:

✔ Name
✔ Billing & Shipping Address
✔ Payment Information (including credit card details)
✔ Email Address
✔ Phone Number

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use Order Information to:

✔ Process and fulfill orders (including payment processing, shipping arrangements, and order confirmations)

✔ Communicate with you regarding your order

✔ Screen for potential fraud or security risks

✔ Provide information or promotional material related to our products (based on your preferences)

We use Device Information to:

✔ Monitor and prevent fraud (e.g., using IP addresses to detect suspicious activity)

✔ Improve and optimize our Site by analyzing customer interactions

✔ Measure the effectiveness of our marketing campaigns

Sharing Your Personal Information

We may share your Personal Information with third-party services that help us operate our business, such as:

• Shopify (to power our online store) – Learn more about Shopify’s privacy policies here: https://www.shopify.com/legal/privacy.

• Google Analytics (to understand how visitors use our Site) – Learn more: https://www.google.com/intl/en/policies/privacy/.
You can opt out here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may disclose Personal Information when required to comply with legal obligations, respond to subpoenas, or protect our rights.

Behavioral Advertising

We use Personal Information to provide you with targeted advertisements or marketing materials. You can learn more about how this works by visiting the Network Advertising Initiative’s educational page.

Opt-Out of Targeted Advertising:

• Facebook – https://www.facebook.com/settings/?tab=ads

• Google – https://www.google.com/settings/ads/anonymous

• Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/.

Do Not Track

Please note that we do not modify our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to:

✔ Access the personal data we hold about you

✔ Request corrections, updates, or deletions to your personal data

✔ Withdraw consent for certain processing activities

To exercise these rights, please contact us at [email protected].

Additionally, note that your information will be transferred outside of Europe, including to Canada and the United States, as part of our standard business operations.

Data Retention

When you place an order, we will retain your Order Information unless and until you request its deletion.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or operational updates. Any changes will be posted on this page.

Minors

The Site is not intended for individuals under the age of 18. By using the Site, you confirm that you are at least 18 years old.

Contact Us

For questions regarding this Privacy Policy, or to request data changes, please contact us via email at:

✔ [email protected]

Or by mail at:

MitoBurn
[Re: Privacy Compliance Officer]
6009 W. Parker Rd
#149-838
Plano, TX 75093